What is Streetwear?

What is Streetwear?


Streetwear is one of the most popular genres in fashion today. It has a huge following and the possbilities are endless when it comes to styling and creating looks. But who can wear streetwear? What exactly is it? Where did it come from?

The origins of streetwear are deeply rooted in the California skate culture and surf scene of the late 1970s. Originally designed for functionality and comfort, loose fitting shirts, jackets, jeans, and sneakers are key pieces.

Over time, streetwear brands have evolved to be more fashion-forward, incorporating elements of haute couture, street style, and other genres. Today, streetwear is about personal style and expression. There are no rules - you can mix and match pieces to create your own unique look.

What is streetwear and where does it come from?

Street casual clothing has sprung up on the East Coast of the United States. It was originally worn by skaters and surfers who wanted comfortable and stylish clothing that could also withstand the rigors of activity.

Over time, streetwear has encompassed a wide range of fashion genres, including influences from hip-hop, punk, grunge, workwear, and sportswear.

Today, people of all ages and backgrounds are streetwear lovers, and its influence can be seen in many of the world's major fashion centers. While its origins may have been in California, streetwear has now truly gone global.

The history of streetwear

In the early days, DIY fashion was all about self-expression and individuality. Clothiers like FUBU and Karl Kani took streetwear out of the ground, making it mainstream in the 1990s.

By the 2000s, trends set by brands like Supreme and Bape are still influential today. Streetwear is now a global phenomenon, with brands like The North Face and Yeezy partnering with high-end fashion houses.

The phenomenon spans haute couture and ready-to-wear. Even celebrities like Kanye West and Kim Kardashian have their own streetwear collections. Streetwear doesn't have a definite history; rather, it's an evolving style that continues to evolve in the people who wear it.

How street style has evolved over the years?

Streetwear has come a long way since its inception in the underground hip-hop and skateboard scenes of the 1970s and 80s.

What started out as a way for people to express their individuality and rebel against the mainstream fashion industry is now a multibillion dollar industry in its own right.

While the early pioneers of streetwear culture were content with customizing existing garments or making their own from scratch, today's streetwear brands are using cutting-edge design and manufacturing techniques to create clothing that is both stylish and functional.

As the street fashion style becomes mainstream, it also evolves to meet the needs of a more diverse consumer.

There is a wide variety of streetwear brands to choose from, each with its own unique aesthetic. Some fashion apparel makers are starting to focus on simplicity and functionality, while others are turning to bold designs and seeking to make a statement.

No matter what your personal style is, there are so many styles and designs in streetwear, there's bound to be a brand that's right for you.

Styling streetwear

Streetwear style has to be comfortable and stylish at the same time. There are no hard and fast rules a bout streetwear - just have fun and be creative!

You don't have to wear baggy denim or matching tracksuits to blend in with street style. The most important thing is to choose clothes that you feel good a bout and that represent your personal style.

First, consider pairing a graphic tee with some distressed jeans or a chuck. You can also layer over a hoodie or bomber jacket for a cool, casual look. If you want to dress up your street look, try pairing it with a button-down shirt with some dark-wash jeans and sneakers.

Finally, don't forget the accessories! Baseball caps, sunglasses, and watches can all add some personality to your look. So give it a try - there's no wrong way to style streetwear!

The future - what trends are emerging?

Streetwear has come a long way since its inception in the 1970s. What started as a way for rebellious youth to express themselves has evolved into a global phenomenon, with many streetwear brands having cult followings.

As street fashion becomes mainstream, new trends begin to emerge. One of the most popular trends is the revival of retro style.

Original streetwear brands are ditching old designs and giving them a modern twist, creating clothes that are both nostalgic and new. Another trend that is gaining attention is the use of sustaina ble materials.

As consumers become more aware of the environmental impact of their clothing, brands are launching eco-friendly street fashion made from sustainable materials such as organic cotton and recycled plastic.

With so many exciting trends on the horizon, the future of streetwear looks brighter than ever.

The above briefly introduces the history and trends of streetwear, etc. If you want to customize streetwear, please contact us.

RAINBOWTOUCHES is a professional custom streetwear manufacturer. It mainly produces and sells casual men's and women's clothing, street fashion brands, and sportswear, with the brand characteristics of leisure, avant-garde, comfort, and fashion. RAINBOWTOUCHES values and embraces different cultures, which in turn is a rich source of inspiration for its creations. We bring more color to the life of every soul by creating various styles of streetwear for groups of different cultures, helping them express their individuality and way of life.

Contact Us